![]() And if business owners are concerned that my fees will eat up their profits, I can guarantee that what I charge will come back to them at least 100% in tax savings. That’s what I do and I’ve been trained to do it. You see, many paid tax preparers haven’t received any formal training in filing taxes and working with individuals on their tax planning. My name’s Sharon West and I enjoy doing what most people don’t: I file taxes, helping individuals and small business owners maximize their returns. Here’s a sample elevator speech that may help you begin creating your own: Will you ask for the listener’s business card? Will you ask them to take your card and give you a call if they’d like to hear more? Do you want them to refer their family and friends to you? You may decide to have different requests in mind so you can end your speech with a request that responds best to that particular situation. You should always end your speech with a request. What do you do? What sets your services apart from others? Who are your clients and what problems do you solve for them? What could you do for the listener to make their lives better? The Request Without significant details, your elevator speech is generic and uninformative. The elevator speech you deliver would depend on the given situation. In fact, you may consider having two versions of your elevator speech: the 30-second version and the minute version. That’s why it should be no longer than 60 seconds. And it’s important that you not drone on and on. You should practice the speech so that it sounds natural and conversational. It should be exciting and engaging, communicating your passion for what you do and how well you do it. Think of your speech as the introduction your business would give where it able to talk. Occupants would opt to walk up flights of stairs rather than be stuck in an elevator with a relentless salesperson. ![]() ![]() Your elevator speech is not a sales pitch. Consider using a quote, sharing a quick anecdote, or asking a question. You should begin your elevator speech with a hook that piques the listener’s interest and makes them want to hear more. An elevator speech is something you hone and practice so that at opportune moments you can network effectively, explaining what you do and why you do it so well that everyone deserves to hear about it. So what do you do, anyway? Has anyone ever asked you that question before? If you’ve stuttered through your answer, then you need to create a striking, clear, and succinct “elevator speech.” So what’s an elevator speech, you ask? It’s like a quick infomercial about you and your business that can be delivered in the time it takes an elevator to carry its occupants to their floor. Create an Elevator Speech and Sell Yourself in 60 Seconds or Less
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